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Senior Digital Marketing Analyst

Bogotá, Colombia

Job Type

Full Time /100% On Site

Job Description

The Digital Marketing Senior Analyst is a senior-level role responsible for managing and analyzing digital marketing campaigns, strategies, and initiatives to drive online visibility, engagement, and conversions. This role involves a combination of strategic thinking, data analysis, and leadership skills to optimize digital performance.

Requirements

Duties & Responsibilities

  • Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance

  • Developing and presenting learnings from your analyses, including actionable insights and recommendations

  • Plan, execute, and oversee digital marketing campaigns across various channels such as social media, search engines, email, and display advertising

  • Utilize digital analytics tools to gather and analyze data related to website traffic, user behavior, conversion rates, and other relevant metrics

  • Translate data insights into actionable recommendations for optimizing digital performance

  • Assist in budget allocation for digital marketing initiatives.

  • Conduct research on competitors, industry trends, and customer preferences to inform digital strategies and keep the company ahead of market changes

  • Creating dashboards, data visualizations, and campaign and website performance reports

  • Provide recommendations based on data analysis to optimize campaigns, improve ROI and drive lead generation.

  • Monitor key performance indicators and generate reports to evaluate campaign effectivenes


Requirements

Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)

Proficiency in digital marketing tools such as Google Analytics, SEO tools, social media management platforms, and email marketing software

Strong analytical skills with the ability to interpret data and generate actionable insights

English level: B2+/C1

Min 3 year of experience in similar roles

Schedules

Monday through Sunday with two days off (Rotative)

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