Job Description
The Digital Marketing Senior Analyst is a senior-level role responsible for managing and analyzing digital marketing campaigns, strategies, and initiatives to drive online visibility, engagement, and conversions. This role involves a combination of strategic thinking, data analysis, and leadership skills to optimize digital performance.
Requirements
Duties & Responsibilities
· Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance
· Developing and presenting learnings from your analyses, including actionable insights and recommendations
· Plan, execute, and oversee digital marketing campaigns across various channels such as social media, search engines, email, and display advertising
· Utilize digital analytics tools to gather and analyze data related to website traffic, user behavior, conversion rates, and other relevant metrics
· Translate data insights into actionable recommendations for optimizing digital performance
· Assist in budget allocation for digital marketing initiatives.
· Conduct research on competitors, industry trends, and customer preferences to inform digital strategies and keep the company ahead of market changes
· Creating dashboards, data visualizations, and campaign and website performance reports
Requirements
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
Proficiency in digital marketing tools such as Google Analytics, SEO tools, social media management platforms, and email marketing software
Strong analytical skills with the ability to interpret data and generate actionable insights
English level: B2+/C1
Min 3 year of experience in similar roles
Schedules
Monday through Sunday with two days off (Rotative)